These same features also, depending upon the racial affiliation of the discussant, mediate how those cultural performances are understood: for example, Twitter was seen as a venue for civic activism (or public sphere) or as an active facilitator of deficit-based Black cultural stereotypes. Initial findings indicate that Twitter's feature set and multi-platform presence play major roles in mediating cultural performances by Twitter users. This dual analysis employs critical race and technocultural theory to understand how mainstream online authors (out-group) and Black online authors (in-group) articulate Twitter as a racial artifact employing technocultural practices. Twitter users? This article approaches Twitter from two perspectives: an analysis of the interface and associated practices alongside critical discourse analyses of online discussions of Twitter's utility and audience. How best to understand Twitter's reception and uptake by Black Americans, who surprisingly comprise over a quarter of all U.S. 'He can read my writing but he sho can't read my mind.'-Zora Neale HurstonTwitter's combination of brevity, multi-platform access, and feedback mechanisms has enabled it to gain mindshare far out of proportion to its actual user base, including an extraordinary number of Black users.
